Improve in-store experience at the shelf edge
Improving in-store customer experience:
Retailers today are trying new and innovative ways to improve the in-store experience for the customer. They are turning to new technologies to aid in improving the in-store experience for the customer and making their retail associates complete tasks more efficient. Once such technology is electronic shelf edge labelling which are an electronic display that enables retailers to change price and product information instantly without needing for staff to manually change prices.
This affords many benefits to the retailers and customers alike:
- More inform customer – The electronic shelf label can display product information, price, promotions, stock levels, and even competitors’ prices giving the customers the most up-to-date product information at the shelf. Also, enable retailers to personalised the shopping experience for customers in-store by using the electronic shelf label as a location-based Bluetooth beacon that can push the personalised offer to the customer.
- Increase price accuracy – retailers will be able to manage millions of labels across thousands of stores from a single location, with 100% accuracy.
- Complete price control – retailers can change prices and promotion in near real time across all store enabling retailers to compete with online competitors.
- Increase productivity among retail associates – with electronic shelf labels implemented throughout the store retail associate will not be required to conduct the laborious task of having to manually change prices. Enabling retail associates to focus on another task such as merchandising and inventory management.
If you would like to find out more about electronic shelf edge label then please view here.
